Show up when they
search for “near me.”
Google Business Profile optimization, citation building, and keyword-targeted content built around your trade and your actual service area — not generic SEO advice that doesn't apply to local service businesses.
93% of homeowners search Google before calling a trade business
Most of them never scroll past the Map Pack — the three businesses Google shows at the top with a map. If you're not in it, you don't exist to the homeowner with an emergency.
Local SEO for trade businesses isn't the same as SEO for an e-commerce store or a blog. It's built on three things: a fully optimized Google Business Profile, consistent business citations across the directories Google trusts, and content that targets the exact searches your customers actually type — "emergency plumber Terre Haute" not "plumbing services."
We rank trade businesses specifically. That means we know which keywords convert into calls versus which just generate traffic, and we build your strategy around the former.
What's included in the SEO build-out
Full setup or audit — categories, service areas, photos, Q&A, posts, and booking links optimized for trade searches.
Research into the exact terms customers in your service area use, prioritized by call-conversion potential.
Consistent business listings across 40+ directories (Yelp, Angi, BBB, HomeAdvisor, and trade-specific sites) so Google trusts your NAP data.
Title tags, meta descriptions, heading structure, and schema markup tuned for local service searches.
Dedicated landing pages for each city or county you serve, each targeting its own local search intent.
Plain-English reports showing keyword position changes, Map Pack visibility, and what we're doing next.
How it works
Full audit of your current Google Business Profile, citations, and on-site SEO health.
Google Business optimization, citation cleanup, and on-page SEO fixes go live.
Service-area pages and keyword-targeted content published and indexed.
Monthly tracking of rankings, Map Pack position, and call volume, with adjustments each cycle.
Clear scope, no surprises
- Full Google Business Profile management
- 40+ directory citation building
- Service-area landing pages
- Monthly ranking + visibility reports
- On-page SEO for every site page
- Schema markup for local business + services
- Guaranteed #1 ranking (no agency can ethically promise this)
- Paid ad spend (see Google Ads service)
- Link-building outreach campaigns
- SEO for markets outside your stated service area
- Multi-location SEO beyond what's quoted
Common questions
The details that matter
- Local SEO is included in Rank and Dominate plans; not available as a standalone service below those tiers.
- Ranking timelines are estimates based on typical trade-business results, not guarantees — search algorithms change.
- Citation building targets directories relevant to your trade and country; international directories are out of scope.
- Results depend in part on review volume and response time, which are partially outside our control.
Ready to stop being a 404?
30-minute call. No pressure. We'll tell you exactly what your trade business needs.