Show up first,
before you rank.
Managed PPC campaigns built around the way trade customers actually search — emergency intent, scheduled service, and brand-defense terms — with budgets and negative keywords tuned every week, not set-and-forgotten.
SEO takes months. A burst pipe doesn't wait that long
Local SEO is the long game — Google Ads is how you show up at the top of the page while that game plays out. For trade businesses, the highest-converting searches are almost always urgent: "emergency plumber near me," "AC not cooling same day," "roof leak repair." Those are exactly the searches we target first.
We build campaigns around call-tracked, high-intent keywords, with aggressive negative-keyword lists to stop your budget from getting wasted on DIY searches, job-seekers, or competitors window-shopping your pricing.
Every dollar spent is tied to a campaign type chosen for trade businesses specifically — Search campaigns for emergency intent, Local Services Ads where eligible, and Call-Only campaigns for mobile users who just want to dial.
What we manage in your campaigns
Search, Call-Only, and Local Services Ad campaigns built around your trade and service radius.
High-intent, emergency, and scheduled-service keywords prioritized by conversion likelihood, not just search volume.
Ongoing exclusion lists to stop spend leaking to DIY searches, job applicants, or irrelevant clicks.
Call extensions, location extensions, and copy written to match urgent and scheduled search intent.
Every call and form fill tracked back to the exact ad and keyword that generated it.
Bid adjustments, budget reallocation, and underperforming keyword pruning, reviewed weekly.
How it works
Define service area, budget, and which campaign types fit your trade and goals.
Keywords, negative lists, ad copy, and call tracking configured in your Google Ads account.
Campaigns go live with conservative initial budgets while we gather early performance data.
Ongoing bid, budget, and keyword adjustments based on real call and conversion data.
Clear scope, no surprises
- Full campaign setup and management
- Call + form conversion tracking
- Weekly bid and budget optimization
- Ongoing negative keyword management
- Monthly ROAS performance report
- Ad copy testing and refinement
- Google Ads ad spend itself (billed directly by Google to your card, separate from our management fee)
- Display, YouTube, or Shopping campaigns (Search-focused by default; available on request)
- Landing page redesigns beyond minor conversion tweaks
- Guaranteed cost-per-lead or ROAS outcomes
Common questions
The details that matter
- Ad spend is billed directly to your payment method by Google and is separate from our $299/mo management fee.
- We require admin or standard access to your Google Ads account (or will create one) to manage campaigns.
- Performance reports are delivered monthly; significant budget changes require your written approval first.
- Cancelling management does not cancel your live ad spend — you must pause or remove billing in your Google Ads account separately.
Ready to stop being a 404?
30-minute call. No pressure. We'll tell you exactly what your trade business needs.