Resources

Free guides for
trade businesses.

No fluff, no gated downloads — practical tips you can act on today, pulled from what actually moves the needle for plumbers, electricians, roofers, and contractors.

Get found on Google Maps

  • Claim and fully fill out your Google Business Profile — hours, photos, service area.
  • Use your city + trade in your business name field only if it's your real name.
  • Ask every happy customer for a review the same day the job's done.

Make your site convert

  • Put your phone number in the header, tappable, on every page.
  • Add a quote form above the fold on mobile — most trade traffic is mobile.
  • Show your service area and license/certifications near the fold, not buried in the footer.

Turn calls into booked jobs

  • Track which page/ad a call came from so you know what's actually working.
  • Answer or call back within 5 minutes — response time is the #1 predictor of winning the job.
  • Text a confirmation after every booked call. It cuts no-shows significantly.

Build a review engine

  • Automate a review request text/email within an hour of job completion.
  • Respond to every review, good or bad, within 48 hours.
  • Funnel unhappy customers to a private form first — keep the public ask for happy ones.

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